Floor Coating CRM Software

The CRM That
Almost Runs
Your Business
For You.

More powerful than Jobber. Cheaper than DripJobs. Built exclusively for floor coating contractors.

Start Free Trial — No Credit Card →
Book a Demo →

or see how it works ↓

$149flat / mo
14-dayfree trial
8 seatsincluded
Watch the demo2-minute walkthrough
$149All-in, no add-ons
8 seatsEvery plan
14 daysFree trial
★★★★★5.0 avg rating
AI Lead Capture

Your Website Books Appointments While You're On The Slab.

Shows your actual work. Gets every detail. Books the appointment — no call needed. Fully automated, start to finish.

01

Space & size

Garage, commercial, basement, patio

02

Style preference

Shows your portfolio photos — they tap to pick

03

Name, phone & email

Lead captured here even if they don't finish booking

04

Property address

So you know exactly where you're going

05

Date & time slot

Shows your available windows — they pick one

✓

Appointment booked

Confirmation sent · Added to your FCO calendar · Lead in CRM

Complex job? Handled.

Too many variables? The AI recognizes it and routes them to an on-site estimate. Same flow. Same booking. No bad guesses.

A

Apex Floor Coatings

Online — replies instantly

Hey! What kind of space are we coating?
GarageCommercialBasementPatio
Garage — 3 car
Nice! Which style speaks to you?
Metallic ✓
Color Flake
Polished
Dark metallic — charcoal or midnight blue
What's your name, phone, and email?
Mike Torres · 713-555-0192 · mike@example.com
Thanks Mike. What's the addresswe'd be coming to?
1234 Oakwood Dr, Katy TX 77494
Here are the next available times:

Sat May 10 ✓

10:00 AM

Mon May 12

2:00 PM

Tue May 13

9:00 AM

Wed May 14

11:00 AM

Saturday the 10th works great
✓
Appointment Confirmed
→

Mike Torres

713-555-0192 · mike@example.com

→

Saturday, May 10 · 10:00 AM

On-site estimate

→

1234 Oakwood Dr, Katy TX 77494

3-car garage

→

Dark Metallic

Charcoal / midnight blue

Confirmation sent to mike@example.com · Added to your calendar

Type a message...
→
→

You wake up. Calendar's full. Zero calls made.

Name · number · email · address · style · time. Show up and close.

Pricing Transparency

Jobber Charged You $267.
We Charge $149. And Do More.

DripJobs holds your data and phone number hostage. Jobber wasn't built for floor coating. FCO Pro is $149 flat. 8 seats. Every feature. Your data is always yours.

FloorCoatingOps Pro
$149
all-in · 8 seats · every feature
Seats8 included
Floor coating specific✓ Yes
AI chatbot✓ Included
Automation branching✓ Full if/then
Data portability✓ Always yours
Upsell funnel✓ Included
Jobber Grow
$267
real cost with add-ons
Seats1 (add-on)
Floor coating specific✗ Generic
AI chatbot✗ None
DripJobs Advanced
$221
plus required add-ons
Seats3
Phone number on cancel✗ You lose it
AI chatbot✗ None
Shipped — Not Coming Soon

Features Your Competitors
Don't Have Yet.

Built from real floor coating operator problems. Not features we guessed you'd want — features we built because you couldn't run your business without them.

01

View As User

See your installer's exact screen. Troubleshoot from the couch.

Log in as any crew member — their jobs, their notifications, their dashboard. When Carlos says he can't see an assignment, you see what he sees. No calls. No guessing.

→ No other contractor CRM has this. Period.
02

Automation Branching

Automations that react to what customers do. Not just send and pray.

Build if/then flows that branch based on behavior. Lead ignored your follow-up? Sends a different angle. Rated you 5 stars? Immediately requests a Google review. Done automatically.

→ Set it once. It runs forever without you.
03

Upsell Funnel

Customers add upgrades before they sign. You say nothing. Money happens.

Flake color upgrades, UV topcoat, garage storage — shown with photos before paperwork. One tap to add. Operators are averaging $200–$500 more per job without a single upsell conversation.

→ Your portal works harder than your sales pitch.
04

Unified Inbox

Texts. Calls. Chatbot leads. All in one place.

Every customer conversation — SMS, missed calls, AI chatbot — threaded in one inbox by contact. Assign to your CSR. See the full history. Stop losing hot leads in three different apps.

→ Your whole team works from one screen.
Built for one trade

Everything You Need. Nothing You Don't.

One tool. One login. One bill.

01

Quoting & Estimates

Sqft pricing built for coating systems. Group multiple quotes under one project. Change orders with customer photo approval — no back-and-forth.

02

E-Signatures + Portal

Customers sign, pay deposits, and approve upgrades from their phone. Upsell photos shown before the contract.

03

AI Lead Chatbot

Shows your portfolio, captures leads, books appointments — 24/7. Hands off to your inbox when they're ready.

04

Invoicing & Payments

Stripe-powered. Deposits, final invoices, Zelle/cash/check — all tracked. Customers pay from their phone.

05

Crew & Sub Pay

Check-in, job assignments, drive-time calc, 1099 sub tracking. Every crew member knows exactly where to be.

06

Automations

Lead follow-up, review requests, reminders — with if/then branching. Zero manual work.

07

Google Reviews

Auto-request after every completed job. Respond from the inbox. Watch your rating climb without lifting a finger.

08

Reports & Pipeline

Close rate, job costing, revenue by month — auto-calculated from your jobs. No setup. No spreadsheets.

From floor coaters

What Contractors Are Saying.

“
“The AI chatbot booked three estimates while I was on a two-day commercial job. That's money I would have lost by not answering my phone. It paid for itself in the first week.”
RK
Ryan K.
K-Coat Flooring · Phoenix, AZ
★★★★★
“I switched from Jobber after realizing I was paying $240/mo for features I barely used. FCO does more for my floor coating business specifically, and I'm saving $90 a month.”
Marcus D.Precision Epoxy Floors · Dallas, TX
“DripJobs told me they'd keep my SMS number if I cancelled. FCO gives me full data portability and doesn't nickel-and-dime me on features. Should have switched a year ago.”
James W.Westside Garage Coatings · Nashville, TN
Start Today

Stop Running Your
Business Manually.

14-day free trial. No credit card. Takes 5 minutes to set up.

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